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Lakai Griffin XLK X Isle

Lakai x Isle

Isle: a skater-owned skateboard company, with roots in London and an international base in Los Angeles. Lakai: an American footwear company based in Torrance, California that creates shoes designed for and inspired by skateboarding. Lakai remains one of the premier skater-owned shoe companies, with excellent products and one of the best teams of sponsored skaters in the industry. Nick Jensen, a friend and fellow co-f
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The Drop Date

The Drop Date

The Drop Date: a way to navigate the chaos of online shoe releases. Ry Barr approached me with an idea he had for a trainer/sneaker website. Together, we worked on getting a first draft of the Drop Date website online, splitting duties throughout. Whilst Ry utilised his much-respected background in retail to build direct relationships with the shops and brands, I worked on the website design and development, creating
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Isle Skateboards

Isle Skateboards

Isle: a skater-owned skateboard company, with roots in London and an international base in Los Angeles. I am the creative director and a co-founder of Isle Skateboards: working alongside Nick Jensen and Paul Shier, I’m in charge of the design and artwork for the brand, along with copywriting and production duties. Both Nick and Paul also skate professionally for the Isle team, alongside fellow professional Sylv
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Project Blue Book

DJ Format asked me to help with marketing materials for his new record, ‘Statement Of Intent’: one of the greatest hip-hop albums to ever come from the UK. I visited Format in Brighton and shot the photos for his press release, before interviewing him for an exclusive feature on the DWG website. After the interview was conducted, I wrote and edited the feature, designed and built it it for the website – a
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Spinemagazine

Spinemagazine was the first project I co-founded whilst working at U-DOX (formerly Unorthodox Styles: a London-based creative agency that I set up with Russ Williamson and Chris Law in 1999). I began writing music reviews and conducting interviews many years ago for a number of print publications, and when I started using the Internet, it was an easy decision to make the transition from print to web. From very humble
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Aquazoo

Aquazoo is a London-based pet shop, specialising in fish and aquatic supplies. The management team of this successful family-run business wanted to update their online presence as they enter their 40th year of trading. With an active interest in aquatics, I was very pleased to be asked to redesign their shop’s website and develop a number of marketing tools for their brand. Since the relaunch of the website, th
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