Isle: a skater-owned skateboard company, with roots in London and an international base in Los Angeles.
I am the creative director and a co-founder of Isle Skateboards: working alongside Nick Jensen and Paul Shier, I’m in charge of the design and artwork for the brand, along with copywriting and production duties. Both Nick and Paul also skate professionally for the Isle team, alongside fellow professional Sylvain Tognelli and our amateur team comprising of Chris Jones, Tom Knox, Jon Nguyen and Casper Brooker. I have also been skating for over 30 years, making Isle a true skater-owned company.
I developed the brand identity and direction from scratch, whilst the final logo was designed by Tim Fowler. Nick Jensen and I collaborate on all board graphics and we work with a variety of artists on selected Artist Series graphics.
Since the launch of Isle in March 2013, the brand has become recognised across the globe: we have distribution and stockists throughout the UK, the US, Europe, Asia and Australia. Our first season of boards sold out in three months, meaning we had to organise a second production run quickly to keep the product on the shelves.
We have collaborated with a number of brands on a number of different projects: a pro colourway shoe with Lakai, a pop-up shop with Casio G-Shock, a series of short films for Dazed & Confused and there are several other projects forthcoming.
Client website: www.isleskateboards.com
Isle Skateboards: website
Isle Skateboards: board graphics SS13
Isle Skateboards: board graphics FW13
Isle Skateboards: launch campaign advertisements
Isle Skateboards – Casio pop-up shop (August 2013)
Isle Skateboards – global stockists, including Supreme (London, NYC and Los Angeles), Slam City Skates (London), Fifty-Fifty (Bristol) and many others.
Isle Skateboards – preparatory work
Isle Skateboards – Dazed & Confused (magazine feature)
Isle Skateboards – Dazed & Confused collaboration (stills)
Isle Skateboards – Dazed & Confused collaboration (trailer)
Isle Skateboards – assorted press (TransWorld Skateboarding, Sidewalk, Dank, LoDown)
Isle Skateboards – newspaper/lookbook
Isle Skateboards – press advertisements