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Project Blue Book

DJ Format asked me to help with marketing materials for his new record, ‘Statement Of Intent’: one of the greatest hip-hop albums to ever come from the UK.

I visited Format in Brighton and shot the photos for his press release, before interviewing him for an exclusive feature on the DWG website. After the interview was conducted, I wrote and edited the feature, designed and built it it for the website – and then promoted it across a range of social networks. In under two weeks, the feature had received over 12,000 unique visits.

‘Statement Of Intent’ made the front page of the iTunes Store shortly afterwards and featured in their ‘Best of 2012’ line-up.

Client website: www.djformat.com

Project Blue Book: press photos
Project Blue Book: DJ Format press photos

Project Blue Book: press photos
Project Blue Book: DJ Format press photos

Project Blue Book: press photos
Project Blue Book: DJ Format interview features for DWG

See features online here: Part One and Part Two.

Project Blue Book: press photos
Project Blue Book: DJ Format press photos